They WILL Find You

According to York Press, "Inside six lucky packs, there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours." A Nestle spokesman added that "inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars."

In a very creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a promotion called "We will find you" that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000.